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Hot Tip: Overcoming The Top 10 Prospecting Objections

Don’t let anything stop you from booking those meetings. Find out what objections are waiting for you on the other end of the line. Cold calls or cold emails, best believe we’ve got the answers!

In Today’s Jam

  • Overcoming the top 10 prospecting objectives

  • Poll: What objection is keeping you up at night?

  • Double your income with the sales management matrix

  • Sales Q&A: why do I fail at closing the sale?

  • Game changers of the week

  • Sales scene of the week: the Challenger Sale Method… on steroids

The Sales Lab🔬: The most common prospecting objections and the data you need to beat them

Objections are about as fun as getting turned down by your high school crush the moment droves of students come pouring out of their classrooms. What happens next comes down to a few things: 

  • Did you see this objection/rejection coming in the first place?

  • How prepared are you to handle this world-ending catastrophe?

If you’re completely ill-prepared, this data we pulled together will get you on track. Guaranteed. You’ll never get rejected again; or at least, not be so confused about it. Disclaimer: We’re talking prospects here, folks.

Cold Call Objection #1: “I’m not interested”

Shocker. Right? Not really. According to the data, lack of interest is the most common objection encountered on any given cold call. Predictable Revenue reports that this objection occurred over 5700 times (in approximately 4% of all cold calls). Check out some appropriate responses: 

  • Ask what the prospect is looking for if it isn’t your product. 

  • Ask the prospect to help you understand why they aren’t interested 

  • If all else fails, you can just grab this script: “That’s fair [insert name]. Many of my best customers also said they weren’t interested when I first called, but now they have [insert benefit]. Do you mind if I take 27 seconds to explain how we did that?” 

For more examples of top objections, check out predictablerevenue.com’s report here.

The #1 cold email rejection (and the perfect response to deal with it) 

Need is one of the top reasons for objections, and can make or break your deal. Prospects will say they don’t need your solution for several reasons i.e they have a current solution. So, how can you handle this type of objection?

Below is an email response to a prospect who tried declining to have their dental health website improved.

Subject: {Number} of visitors have seen your broken mobile website since my last message

Message: Yep, it’s true.

Based on SimilarWeb traffic estimates, {DentalPracticeURL} gets {WebVisits} per week. 60.7% of traffic today is mobile. That means {Number} saw the broken site.

We’re ready and waiting to help. Plus we don’t just make beautiful, mobile-friendly websites — we also design sites that are ultra-fast, SEO optimized, and easy for you to update as hours and services change. Oh… and we make them fast.

Reply to this email and we’ll send over our plan today.

Takeaways from the follow-up email:

  • It has a personalized subject line

  • There were multiple need-based objections already being addressed in this short response: the salesperson addressed the number of mobile visitors, explained why his company is better than the current solution the prospect is using, etc.

Sales objections got you in a ‘Jam’?

What objection has been keeping you up at night?

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Offers you can’t refuse 🆓

5 conversational moments when sellers lose the deal

If you’re still not sure what to say when prospects hit you with a tough objection, that blunder could be costing you tons of sales. You can keep fumbling the bag or you can head on over to revenue.io and check out their cheatsheet so you’ll never be at a loss for words again. 

Double your income with the sales management matrix

Time management skills are crucial to becoming a top seller. Heck, you’ll need great time management skills if you want to be good at just about anything. Gong.io guarantees that you will double your sales by learning this powerful time management trick. 

Sales Q&A

Why do I always fail at closing the sale?

It’s Time For That Dream Sales Job…💼

Looking for a new job opportunity in Sales? Search for the latest and greatest jobs here.

Looking to hire someone with great Sales experience? Post your job on The Sales Jam Job Board, here.

Game Changers of the week🔥

“No” is not such a bad thing?

“When They Say ‘No’”: The Definitive Guide to Handling Rejection in Sales” was written by the same team that coined the phrase ‘Go for No’. The concept is: being told ‘no’ isn’t always a dead end; it is in fact, a part of the process of getting to that yes

The evolution of SDR roles

Gabe Lullo is CEO of Alleyoop and a sales leader who’s managed over 1500 SDRs. He joined the Make it Happen Mondays Podcast, to break down how the role of SDRs is evolving to integrate technology and personal touch, especially in the transition into AE roles.

Sales Scene of the Week🎬

The Challenger Sales Method… on steroids:

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