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4 Ways To Attract Better Customers

4 Ways To Attract Better Customers

October 16, 2024

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Remember that one time a 21-year-old car salesman named Jose Martinez got attacked and stuffed inside of a car he was trying to sell? Well that happened in real life, and Martinez was lucky enough to escape mostly unharmed. So what’s happening at the office today? Not booking enough meetings? Missing quota? Start working to improve your game. Things can always be worse!

In Today’s Jam

Sales Tip of the Day: ABC: Always Be Curious
The Sales Lab: 4 Tips to Attract Better Customers
Weekly Poll
Sales Q&A: How to Land Larger Clients & Accounts
Cold Emailing Statistics to Keep You Ahead of the Curve
Today’s Story & A Sales Scene

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The Sales Lab🔬: 4 Ways to Attract Better Customers

It’s a common belief that a seller’s territory can either make or break a career. And that can be true. However, we’d suggest you take control of your destiny.

After all, even when working at a company, you’re still relying on your personal brand to help you sell: that means your failure is your own.

Let’s take a look at some ways you can cut through the muck, and resonate with high-value customers 👇🏻

Make it a Habit to Give out Referrals

A huge part of your lead generation can be word-of-mouth. And a sure way to gain momentum is to connect colleagues with great contacts. It’s a simple science – the more great people you work with, the more people you connect with each other, the more you begin creating your own little network. It’s only a matter of time until some of that good fortune comes knocking on your cubicle.

Treat Customers Right

A huge part of being a great salesperson is making customers feel appreciated. The better you become at offering a great experience, the more you can expect repeat sales and referrals.

What you put in is what you get out.

Revisit Your ICP

If every lead you encounter bounces like a bad check, consider checking your ICP. There could be some misalignment putting your sales process in a slump. Think: if a lead shows up expecting a mountain bicycle but you’re selling BMX products, there isn’t much you can do to close them.

Search Engine Optimization (Online Presentation)

Prospecting will never die.

It’s a powerful and necessary skill for sales professionals to master. That said, few things can beat the perfect lead that comes knocking on your door. There are countless perfect leads out there i.e. on Linkedin, Google, you name it.

The only way to have a pipeline of them reaching out to you consistently is by optimizing your online profiles:

Who are you?
What do you do?
Who do you do it for?
What makes you different?

Your USP should be visible on all your platforms, so prospects don’t have to spend a second scratching their heads. Trying to figure out if they’ve found the right guy or gal or not.

What's your current role?

Sales Q&A

How to Land Larger Clients And Accounts?

It’s Time For That Dream Sales Job…💼

Looking for a new job opportunity in Sales? Search for the latest and greatest jobs here.

Looking to hire someone with great Sales experience? Post your job on The Sales Jam Job Board, here.

Game Changers of the week🔥

How to Grow From 0 - 100,000 LinkedIn Followers

LinkedIn has been getting a lot of flack over the past few years (deservedly so!). But there are the occasional industry leaders who pop up every once in a while, showing not only why LinkedIn is a great place to network, but it’s also a pool of hundreds of millions if not a billion leads for businesses to tap into. Learn the ins and outs of thriving on LinkedIn here.

For Sales Leaders Who Are Struggling, Or Just Need That Extra Ooomph!

If you’re a sales leader that’s looking to grow, and really leave your mark on the industry, consider starting here.. Last year, they helped executives tackle a wealth of challenges including how to transform go-to-market execution and accelerate organic growth. Check out the 2025 conference.

Cold Emailing Statistics To Help You Stay in the Game

The average open rate is approximately 24% - 36% (Saleshandy, Belkins)
- Translation: If you’re falling below 24%, go back to the drawing board. Ensure you have templates of different subject headers (different tone, length) and compare results.
Outreach campaigns with 3 rounds have the highest reply rate at 9.2% (Belkins)
- Translation: Make sure you’re not planning and executing email campaigns with a single round of emails. If you’ve already refined your playbook, ensure your flow is reflecting that cadence.
7-word subject lines had the highest open rate at 46.2% (Regie)
- Translation: When A/B testing, ensure at least one of your experiments has a longer subject header. Or make both emails 7-word headers trying different angles to pique the prospect’s interest.
80% of buyers say they prefer to be contacted via email (RAIN Group)
- Translation: 80% is a lot! If you’re not targeting email (properly or at all), your company is losing money. Tons of it.

Are You Just Selling Or Actually Helping Your Customers?

Bob Moesta goes above and beyond in “Demand Side Sales 101: Stop Selling and Start Helping Your Customers Make Progress”. This book isn’t another over-glorified list of outdated sales advice. Moesta’s work is an actionable treasure trove, packed with insights that can help you help customers regardless of what vertical you operate in. Check it out here.