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Base Salary or Commission? [Most Sellers Get it Wrong]

Once there was a furniture salesman who gained ‘superhuman powers’ after sustaining a terrible head injury.

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Once there was a furniture salesman who gained ‘superhuman powers’ after sustaining a terrible head injury. His name is Jason Padgett and he was diagnosed with Acquired Savant Syndrome. Padgett used these fractals as inspiration for his artwork which he now sells online. We can’t bestow you with Acquired Savant Syndrome (least of all through a head injury). But we can help you with selling something you believe in.

In Today’s Jam

  • Sales Tip of the Day: Separate Yourself From The Outcome

  • The Sales Lab: Base Salary VS Commission 

  • Weekly Poll + Sales in the News 

  • Sales Q&A 

  • The Reason Your Company Sucks at Selling

  • Sales Scene of the Week: Have You Done This? 

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The Sales Lab🔬: Base Salary VS Commission (Should You Have to Choose)

The short answer is no. But there’s a lot that goes into having the ideal income relative to your experience and skill level. Some employers will tell you that base salary is for noobs. Even some influencers recommend forgoing a base and shooting for uncapped commissions. It’s not that they’re ‘wrong’, it’s just that it’s way more complicated than that. 

We scrubbed the internet for the most sound advice for sales professionals.

This was the result 👇

The 50/40/10 Split

Let’s start with the safe bet.

The 50/40/10 split is pretty straightforward: 50% base, 40% Commission, and 10% incentives. Whenever you’re stepping into a sales job interview, always research ahead of time. It’s important to have a trajectory that you’re trying to follow before you even land the position.

Find out what the current market is like, and what your colleagues are making, and then apply it to the 50/40/10 split to work out a package that suits your plans.

There are several reasons why a salary + commission package makes a ton of sense. Consider that some sales roles require you to work with overseas markets, a job that comes with demanding tasks that probably aren’t even directly sales-related. There are also a lot of economic uncertainties and shifts that have taken place over the years that make salary + commission more feasible for most sellers.

Also, not everyone is a sales guru. And if you’re going commission-only, you’ll need to be a sales guru. Lastly, some companies are new to market with little to no groundwork done as far as market surveys, price benchmarks, established market policies, etc.

In these situations, never accept commission-only pay. 

Learn more about the 50/40/10 structure here.

Commission-Only - The Dark Side of Sales?

Going commission-only can be intimidating. Heck, it may even sound like a scam (in some cases it sort of is…).

Hear us out: there are salespeople out there who have transformed their careers through commission-only sales jobs. People best suited for this pay structure are usually self-starters, who don’t like taking too many orders and are experts at knowing when to be aggressive.

Leads won’t be falling into your lap and the company will leave you to your own devices (commission-only means their investment in you is low). 

The bigger opportunities are found in commission-only.

Influencers like Jeremy Miner are big on this pay structure. He goes as far as saying that he loses confidence in employees who, during their job interviews, demand a larger base as opposed to commission.

Is he being a bit dramatic?

Maybe.

But he does put his money where his mouth is.

After all, that’s how he started out in sales and he’s literally one of the best sellers in the world. We’d say if you’re looking for the thrill of challenging yourself, and you’d prefer huge opportunities over guarantees, freedom over being stalked by your manager, then this is the path for you.

Just ensure that you look into the product and how long it takes on average to close in that industry. Leave no stone unturned! 

What's Your Compensation Like?

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Sales Q&A

AEs: How Important is Base Salary VS Commission?

It’s Time For That Dream Sales Job…💼

Looking for a new job opportunity in Sales? Search for the latest and greatest jobs here.

Looking to hire someone with great Sales experience? Post your job on The Sales Jam Job Board, here.

Game Changers of the week🔥

Stop Landing in Spam

Sales Statistics That Are Almost Plain Common Sense

  • Statistic: 76% of salespeople cite sales technology as "critical" or "extremely critical" to closing deals (Drip).

    • Translation: Invest in sales technology platforms that streamline processes and avoid setting up your reps to fail.

  • Statistic: More than two-thirds of B2B decision-makers are prepared to spend over $50,000 on a remote or self-service purchase (Drip).

    • Translation: Ensure your online resources are catering to autonomous purchases.

  • Statistic: 45% of B2B teams find aligning content marketing and sales efforts challenging (Fit Small Business).

    • Translation: Integrated platforms will help you align sales and marketing. Use them. Instead of giving your employees fits.

  • Statistic: 73% of marketers say webinars generate high-quality leads (Fit Small Business).

    • Translation: Enter the webinar space. Host them often and keep folks updated on your product and everything you offer.

The Reason Your Company Sucks at Selling

Mike Manzi audited three businesses to diagnose the issues with their selling processes. Ultimately, he discovered three main things holding these companies back. The main one? Generic sales pitches. Find out why it’s important to include differentiators when selling your product.

Have You Mastered the Complex Sale?

Jeff Hull’s “Master the Complex Sale” is a goldmine for businesses that need a different approach to handling clients in the sales journey. Hull’s book is unique in that it addresses the role of your entire organization in making the sale. Give it a read.

Sales Scene of the Week🎬

Make any sales?

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