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Competitor Awareness: Your Ticket To Dominating Sales

If you still haven’t joined a sales community, we’ve got some insights that’ll help you spring into action. We’re also going to help you flood your social media feed with timeless sales tips that’ll have you burning through your quota!🔥

In Today’s Jam

  • Want to dominate sales? Start obsessing over the competition.

  • Sales tools you need in your arsenal.

  • Sales Communities You NEED to join

  • Sales gems for your social media feed

Want to dominate sales? Start obsessing over the competition!

Competitor awareness is hardly a new concept but companies still undermine it to this day. Studying the competition is not just another thing to tick off your list on the path to finding success, it’s actually a key way to improve your product and learn new ways to offer value to prospects.

We found some neat tips, shared by SOCO Sales Training founder, Tom Abbott. These will put things into perspective if you still doubt the power of competitor awareness. Abbot will break down the following:

  • The reason your competition is helping you – yes, helping you!

  • Questions that help you to learn from your competitors.

  • How to take action right now

SOCO Sales Training, by Tom Abbott

It’s super insightful and actionable, and you can get started today!

What to do if your competitors lie?

Salesreadinessgroup.com has a great piece on this topic. And it’s something we think sales pros can use some help with. Think about it: your competition is getting all this attention from prospects who, honestly, are unable to tell that they’re being duped. But you know that’s the case. So, what do you do?

  • Don’t bad-mouth your competition no matter how elaborate they're lies. 🤫

  • Focus on your own strengths.💪

  • Take the high road. 👉🏼

  • Develop ‘win themes’ in your presentation.⚡️

  • Rely on proof to resolve issues.🫡

Learn more here. Use the table of contents to head straight to the respective section!

Sales tools you need in your arsenal

Ready, Set, Grow: Sales Communities You Need To Join

RevGenius

RevGenius is an open community that’s 35,000 members strong. It focuses primarily on B2B growth and networking. ReGenius features roundtable discussions and curated events allowing you to connect with colleagues and mentors in a myriad of ways. There’s also a message board to post your questions. What’s more, its partner network, which includes companies like Canva, means you’re getting advice from qualified people.

Join them here.

Modern Sales Pros

An exclusive community, Modern Sales Pros will take a little more effort to join, but is certainly worth it for sales professionals looking to take their careers to the next level. Once you apply (by filling out their application form) and get accepted, you will have access to world-class events where sales leaders from around the world share insights and tips.

Community members range from directors and vice presidents to CXOs, and managers, all working in top companies. Once accepted you will have access to their forums and will be invited to top-class virtual and in-person events.

Sales Playbook

The Sales Playbook community was founded by Paul Castain, a charismatic sales trainer, who has one of the best write-ups on his website that you’ll see for some time. Paul has a real passion for what he does and it shines in his content and everything he puts out there. Sales Playbook is a good place to hear from other professionals on outbound and inbound sales, as well as sales enablement, and so much more.

Still not convinced?

Game Changers Of The Week

  • What can handing out flyers teach you about sales? Ask our friends over at SalePier. Some of their findings will shock you!

  • Do this when prospects ask for a proposal. Otherwise, it might cost you the sale!

  • Will Milano teaches you why leaning into your strengths can help you build resilience and avoid burnout while performing at your best!

  • Overcome this limitation. Not taking vacations has been proven to badly affect health and productivity, which, in the long run, defeats the purpose!

  • 5 unique sales tips from Patrick Dang. Find out why dropping your ego can help you excel at sales, why being ‘different’ is more important than being ‘better’, among other invaluable tips!

Tune Up Follows

Will Aitken

If you like a little humor in your sales tips, Will Aitken is where it’s at! A former sales professional, Will is great at keeping his socials busy with simple sales tips and in the most fun ways imaginable. Come to think of it, we may have undersold the whole humor thing. In any case, Will is guaranteed to make you laugh while giving you something to think about – and chances are it’ll be a huge help for your career. While you’re at it, check out his TikTok too!

⬇️⬇️⬇️

@justwillaitken

WE’RE DIALING FOR DOLLARS SOLDIERS #coldcalling #salesteam #saleslife

Belal Batrawy

Interested in sales, startups and SaaS? You might want to check out Belal Batrawy. He’s got some gems for everyone from SDRs to start-up founders and is guaranteed to help you up your game.

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I Can Relate To That

Now, let’s watch Ben Affleck explain cold calling in fire mode, during this scene from Boiler Room.🔥👏🏻🏆

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