How to Book 8 Meetings on LinkedIn, In a Week

One man’s lead pool is another’s dry well. Tom might use a platform and find that leads fall in his lap. Meanwhile, Jim couldn’t convince a starving man on there to purchase a steak. 

It’s the way it works sometimes. However, we can’t be sure until we give it a shot. 

Besides, when it comes to a platform like LinkedIn, most sellers are approaching it wrong. We dug up the best tactics for booking meetings on the biggest business networking site in the world.

Here’s what we found ⬇️

Narrow Things Down

First up, you have to narrow things down. You’re not here to sell to everyone; at least you shouldn’t be.

It’s harder to convince people they can trust you if you appear as a jack of all trades, as opposed to someone who’s spent years in their industry and knows their pain like the back of your hand. 

Stranger Danger

Don’t go into it with the mindset of selling to strangers. You’re building a community of people who trust you and your product and rely on your profile to offer them value on a consistent basis.

Take a Good, Hard Look at Your LinkedIn Connections

What you’ll want to do is look through your connections, and group them into potential customers (past customers where applicable). Also, create a category for the people you know who don’t know about what you sell. 

Then start with the connections you know, and try to book them for a quick chat. You will know how best to reach out to them (they’re your friends after all), and simply ask for what you want.

“Hey Tom, it’s been a minute. But I’ve been doing [amazing thing] for my amazing clients. You happen to be in the same industry which tends to experience [similar problem]. I’m wondering if you’d like to hear about some of these results. Care to hop on a 5-minute call?”

Let Past Coworkers Be Your Champions

Reach out to coworkers you’ve built relationships with and arrange to set up appointments with that organization. They may help that sale move along more quickly, especially if you already built rapport with them and the company.

Polls and DMs (In that Order)

Use strategic LinkedIn polls to engage users and learn more about their problems (and how you can help them). Pay attention to the interactions and respond thoughtfully from there.

For example, a particular user may fit your ICP, but didn’t actually comment. However, they may have voted. Take the opportunity to then inbox them something along the lines of…

“Hey John, I saw that you voted on my poll that went viral. I was wondering if you’d like to hop on a call to discuss [x problem] and [insert solution]. Let me know what you think, and I’ll send the link over. Thanks”

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