Sales Predictions for 2025

Today’s insights into upcoming sales trends will prove the old saying: The more things change the more they stay the same. As always the sales landscape continues to evolve. It’s partly driven by AI technologies, some of which are two updates away from stealing our jobs making life easier.

Even a quick peak into what’s to come will show you — that in spite of advancements in AI, one element remains critical for sellers to be successful — the human connection 🧑‍🤝‍🧑

#1 Increase in AI Use (But there’s a catch)

More sellers than ever will be incorporating AI in their sales efforts. Some people may not even be aware of all the ways AI is included in their daily workflows.

However, this comes with a potential downside, as data shows that customers aren’t fond of brands that incorporate AI in their outreach.

Customers find it to be inauthentic (somewhat understandable). In some cases, it turns them off completely. 

An extreme example: You’re an elderly woman with conservative values. You show up to a restaurant you trust or was highly recommended to you by people you trust. The place is packed.

As you’re being guided to your table, you realize the company didn’t bother assigning you a waiter.

Or they did, except the ‘waiter’ isn’t human.

So you were guided to your table by (essentially) I-Robot, and no one really bothered giving you a heads-up.

Even if everything went perfectly smooth and I-Robot was the best waiter in town, the situation might rub you the wrong way. You may feel a bit uncomfortable as you think it over while sifting through that menu.

Human Connection, Still a Big Deal

It’s easy to connect this dot based on our previous point. Sure, AI is more relevant and necessary than ever, but this only exasperates the need for human connection in the sales process.

Whatever plans sellers have in place, it must include connecting with people the old-fashioned way, as automation, and AI-generated content are all essential, but they won’t be enough to build trust completely. In other words, I-Robot can’t close for you. 

Good Old-Fashioned Networking is Back

If AI is a double-edged sword, this means (in part) that traditional networking is still one of your best tools. Freeman reports that 82% of event attendees prefer in-person events (1% choose virtual).

Meanwhile, 17% stated their preference depends on the specific events. More specific: sales and lead generation are big on the priority list in the B2B space; more than 60% of marketers cite these as top objectives for success in 2025.

The Best Sellers Will Optimize Content

A great content strategy is key to modern lead generation. Whether you’re mostly doing content curation or original work, it’s a sure-fire way to connect with prospects.

Experts suggest repurposing company white papers, blog posts and videos (but make it fun).

Or simply share success stories, and other ideas to position yourself as a thought leader.

Sales Q&A

What Happened When I Ditched Best Practices

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