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The Relationship Between AI and Sales
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Have you noticed? AI still hasn’t stolen your sales job. In fact, it’s been helping sales pros out in major ways (hint: automation and sales performance). We’ve also got something special for the folks in SaaS who seem to lose prospects right after a demo. Suffer no more!
In Today’s Jam
Sales Tip of the Week: The Sales Mindset
The Sales Lab: A Deep Dive into the Relationship Between AI and Sales
Sales Q&A: What to do if you’re off to a bad start in sales?
Refine Your Sales Process with This Kick-Ass Guide
A Sales Scene 🎥
The Sales Lab🔬: A Deep Dive into the Relationship Between AI and Sales
AI is everywhere.
The hype is unreal (sometimes it’s even a little overboard).
That doesn’t mean there isn’t much for sales professionals to gain.
AI isn’t here to take your job. It’s here to improve your process or help you lose to another rep who’s actually doing it right.
To get a better understanding of why AI isn’t just ‘hype’ or a ‘fad’, you have to consider it’s function in sales.
Nerds that we are, we went ahead and did all the work for you.
Let’s break out the correlation between AI and sales jobs, and why you need to get your butt on the hype train 🚂
AI Use Cases for Sales Professionals (According to Marketing AI Institute)
Sales Forecasting
Deals most likley to close
Deals or prospects to target next
New customers who may need your product
Sales Call Analysis
How prospects view your product
Customer pain points
Customer’s most pressing needs and wants
Recommended Next Steps for Sales Reps
What step to prioritize next in the process based on the maturation of the deal
Generate Sales Emails and Subject Lines Automatically
Draft dozens or hundreds of sales emails in an instant
Caveat: this is where we advise caution. AI is good for brainstorming copy, but refining the copy will be up to you. We wouldn’t advise that you completely automate the copywriting of your subject lines, no matter how tempting.
See more use cases here.
“I Don’t Know How to Implement My AI Tools. Help!”
Do the following:
Define your goals: Create an AI strategy. Outline what you want to achieve with those tools. Then identify where AI will have the most impact.
Set realistic expectations: Research AI tools and their capabilities. So you have an understanding of their limitations.
Choose the right tools: Conduct deep research to determine what tools fit your needs and budget.
Prioritize quality data: Consider providing your AI tools with data from your organization so the outputs are more specific to your needs.
Don’t flunk on training: If you don’t train to use AI tools, you won’t be able to leverage their full capabilities.
Pro tip: Use AI to help you by prompting it with your use case, goal and ask it to make some suggestions!
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It’s Time For That Dream Sales Job…💼
Looking for a new job opportunity in Sales? Search for the latest and greatest jobs here.
Looking to hire someone with great Sales experience? Post your job on The Sales Jam Job Board, here.
Game Changers of the week🔥
Refine Your Sales Process with This Kick-Ass Guide
There are 6 steps for successful sales (at the top of that list is prospecting). If you aren’t officially familiar with them, you’ll have a hard time being consistent. Learn about all 6 of them here.
Close More Deals with Assumptive Language
Do you sell a great product? Do you really believe in your product and that it helps your customers? Good. Then talk like it.
The Art of Closing The Sale
Another banger of a sales book by the man himself, Brian Tracy. And this one wasn’t written 300 years ago 😅 Find out how Tracy ‘cultivates’ the perfect sales personality—and how to curve objections by complimenting the customer’s comments.
Sales Scene of the Week🎬
Sales VS the World
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