Breaking 13 sales records doesn’t happen overnight but a bit of discipline and innovation goes a long way!

In Today’s Jam💪

• Samantha McKenna Deep Dive

• Cold calling hacks that totally change the game

• Tune-Up follows: Amy Volas & Ashleigh Early

• Game Changers of the week

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Deep Dive: Samantha McKenna🤿

Samantha McKenna has upgraded hundreds of companies, breaking 13 sales records to date. But how did she do it?

Samantha McKenna is the founder of #samsales, a million-dollar consulting company based in Washington. With fifteen years in enterprise sales, she’s carved out quite the inspiring career, generating millions, and sharing her tactics with hundreds of clients, improving processes, and changing the way salespeople connect with prospects and drive sales. She’s broken 13 sales records with her personalized, results-driven approach, a lot of which is rooted in her “Show me You Know me” method. Here’s what we learned about the secret to Mckenna’s success!

Samantha McKenna’s Four Keys to Growth

• Get personal (the right way): McKenna believes salespeople focus too much on the professional side of getting to know a prospect. Not that you should stalk their personal accounts and go full creeper; instead, pay attention to the personal touches they add to their professional profiles. 

• Track former movements of prospects: Everyone has a past, including your prospects! A good way to get a feel of where they’re coming from (literally), is to check your CRM for former posts and other important pieces of their career. It could come in handy during that meeting. 

• Bespoke email headers: This one might sound simple but it’s not. How many email headers do you see claiming to come from the “top {type of company}” in the world? How often do you open them? Exactly. Tailor your headers to your prospects. It doesn’t take a lot of time to do it if you consider how much time it will save you! 

• The anti-cold call approach: This is maybe McKenna’s most controversial take, but she doesn’t believe in cold-calling, at all! She focuses on warm calling, and triggers, and works on breaking the ice with a prospect through (can you guess?) – bespoke emails, before hopping on a call. (See her approach breakdown for this below:)

Sales Pro Cheat Sheet📄📝

If you’re not a fan of the anti-cold calling approach, don’t worry. Good old-fashioned cold calls work, too, even if they can be a little daunting. We found a cheat sheet that’ll help you nail them like a pro, even if you’re new to the game!

Believe it or not, there’s a lot more info on how you can become a cold calling guru. Check out the full cheat sheet here.

Tune-up Follows💻📱

Amy Volas

Amy Volas has sold more than $100 million in revenue. How you ask? By helping SaaS startups recruit sales leaders, and helping said leaders to thrive in that environment. It goes without saying but her LinkedIn content is filled with gems for sales professionals. Give her a follow!

Ashleigh Early

Host of “The Other Side of Sales”, Asheligh’s LinkedIn is filled with content geared towards inclusion, and highlighting other women making an impact on sales. If you’re looking for insights into sales delivered by a strong voice, Ashleigh Early’s LinkedIn page is the place for you.

Game Changers of the Week💰

• HubSpot is helping you become certified for FREE with its Inbound Sales Course. Learn to attract and engage customers with personalized outreach, and get that much closer to becoming a top seller.  

• Everyone’s road to success is a little different, but there are key traits exhibited by the most successful people within a field. Sales Gravy breaks down 4 of the key traits displayed by successful sales leaders in this recent episode. 

• Clients pulling the “this is too expensive” card can be a real downer. Luckily there are ways to work around it, and honestly, this stuff is a game-changer.

• We’ve introduced you to tons of sales tools in the past that can revolutionize the way you work at a reasonable cost. What if we said we found you a list of tools that’ll do the same but were totally free? Well, here they are. All 19 of them.

Remote Sales Jobs Of The Week📁