Turn LinkedIn into Your Personal Sales Machine

It’s not so much that LinkedIn is bogus for selling. It’s just that most people go about it wrong.  LinkedIn isn’t a place to publish random, invaluable content, or pop up in people’s inboxes with no game plan, expecting everything to ‘just work out’.

There is a methodical approach to getting results on LinkedIn that can work wonders for sales professionals.

So, let’s break that down 👇🏻

Be LinkedIn Savvy

No matter how skilled a seller you are, no matter how thorough your training, you can’t expect to be successful on LinkedIn unless you understand what makes the platform tick.

A good idea would be to get a comprehensive (and current guide) on how the platform works, what form your content and engagements should take, and then build your LinkedIn strategy based on that.

Develop a Content Strategy

Instead of posting the same generic company stuff management is bugging you about, it makes more sense to develop a great strategy. No, you don’t have to be a ‘great writer’ to create good posts — not really.

The catch is to ensure what you publish is valuable and somewhat presentable. Look at sellers in your vertical who have success on the platform—use them as inspiration for content direction. Then develop a simple strategy that you can be consistent with. 

Don’t expect to beat quota based on this alone… the content should speak to the pain points of your ICP and serve as an extra layer to your inbound efforts. 

Don’t Forget Your Lead Magnet

A HUGE part of your strategy will be around capturing leads on the platform. So whatever your company is selling, ensure that your content is helping to sell it whether directly or indirectly.

Select posts can then (tactfully) direct leads to the appropriate part of your sales funnel. 

Something along the lines of this:

“That’s why we do X. To help Y people accomplish Z. Learn more about that here: [link to product/website, etc.]

Algorithm Hacks For Sellers

• Dwell time is a big deal: It’s not enough for users to like your comment. You need them to stick around and engage with the post in different ways if you want to see your content pushed. This can be solved primarily with valuable content. But interesting images/visuals can also help to achieve this.

• Consistency is multi-tiered: Once you have an ideal date and time to publish, stick to it. Readers/leads will expect to interact with your content on X time. The more you meet this expectation, the more the algorithm will push your content. That’s more people who hear about your solution, and may potentially come across your lead magnet.

• Optimize Your Profile: Ensure your profile copy grabs attention within the intro (ensure no words are cut off, and that leads can get the gist of your profile immediately.) Ideally, the preview of your about section should speak to a common problem and therefore promise value in less than 3 seconds. Apply the same approach to the experience section, particularly the areas that revolve around what you’re currently selling. Similar to your posts, these sections should skillfully direct leads to the next appropriate part of your funnel.

Sales Q&A

Anyone Actually Have Success on LinkedIn?

Read more here.

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